Offer and audience
Set out who the business serves, what it offers and the questions a visitor needs answered before taking the next step.
Website development
Make your offer clear.
A business website should help the right people understand what you offer and what to do next. SHAMPAIN shapes the pages, content and functionality around your audience and a defined business goal. Platform, scope, timing and cost are agreed before build work begins.
Designed around what matters.
Clear offerUseful page structureResponsive experienceLaunch checks
A strong foundation
Start with what customers need to know.
The right structure depends on your audience and offer. We can shape these foundations into a project-specific plan.
Pages and journeys
Organize information so visitors can move from an introduction to useful service details, proof and an appropriate enquiry or purchase action.
Accurate, approved material
Plan service descriptions, imagery and evidence around what the business can verify and has permission to publish.
Useful interactions
Agree which forms, catalogues, bookings or other functions are needed, and which systems own the information they use.
Across screen sizes
Shape readable content, navigation and controls for phone, tablet and desktop use as part of the agreed build.
Plan for launch
Confirm who supplies content, owns the domain and hosting, approves the release and handles any ongoing changes.
From brief to release
Every stage has a decision point.
The project proposal records the exact responsibilities, inclusions, exclusions, review points and acceptance criteria.
Understand
Clarify the business goal, intended audience, current material, required pages and constraints.
Plan
Agree the platform, content responsibilities, functionality, fee basis, timing and review process.
Build
Develop the agreed experience in reviewable stages. Discuss any scope change before adding it.
Check
Review agreed pages, navigation, forms and responsive behaviour against the brief.
Release
Confirm final approval and hosting responsibilities before any production launch included in the agreement.
A considered launch
Check the details people rely on.
Where included in the scope, publishing checks can cover:
Page information
Titles, descriptions, contact details, calls to action and any evidence are checked against owner-approved material.
Links and forms
Navigation and enquiry destinations are checked. Any form data handling is agreed before it is connected to a service.
Access and ownership
Domain, hosting, account access, documentation and ongoing support responsibilities are recorded as agreed.
Start with the goal
What should your website make easier?
Share the audience, the job the site needs to do and any existing website or materials. We’ll check fit and availability, then set out scope and commercial terms for review.